With the further development of outdoor small-pitch products, gas stations will be a broad market for the LED digital display industry.
From the perspective of the media value of gas stations, gas stations have unique media advantages. First of all, the gas station has a wide coverage, a large number of people, and is in the process of continuous growth. Survey data shows that about 3.39 billion vehicles entered Sinopec gas stations throughout the year. Calculated based on an average of 2 people per vehicle, the annual gas station audience reached 6.78 billion person-times, or 18.575 million person-times per day; the audiences are all car owners with a higher average income, and the audience of gas stations are adults, they are mainstream consumers, especially It is consumer demand for automobiles, cosmetics, electronic products, financial insurance, etc. For advertisers of these categories, gas station media has a certain marketing value; third, gas station media consumers have sufficient media contact time and are expected to have a high advertising arrival rate. The survey data shows that the average frequency of refueling for car owners is 4.6 days, and the average time spent at the gas station is 5.3 minutes. When the audience refuels, they have enough time to contact the gas station media, which ensures a high advertising arrival rate and contact degree.
Gas Station Media Network is a national media network for car drivers and owners, one of the wealthiest groups in China. Through the improvement brought by LED screens, this influential media network will be able to better meet the needs of advertisers and generate more economic value.
From last year to this year, there has been a clear trend in the hotel industry: more and more companies will ask whether there are LED digital displays in the hotel venues when booking venues for annual meetings, press conferences, and thank-you meetings. ; Due to the high cost of led digital display screens, hotel venues are rarely equipped, even high-star hotels are only equipped with 10% of the hotels, so if customers use led display screens for meetings, they generally choose temporary leasing companies. Install. With the continuous increase in the frequency of use of led digital displays and the expectation of higher income, if the threshold for use can be lowered, more and more high-star hotels will intend to install led digital displays in their stores.
In terms of LED digital display manufacturers, there are already manufacturers exploring and promoting hotel leasing. This model is mainly to enter four-star and five-star hotels, and provide their display products to hotels for free (for conferences and weddings, non-traditional advertising screens) to quickly spread the market and share the screen usage fee (50%). %) to return the cash cost, and the cash cost can be recovered in about one year. When the hotel reaches a certain level, it will share the revenue with the hotel through pre-meeting advertising (the model is similar to the pre-movie advertising in the cinema), and will also be engaged in the rental and advertising business. It can be seen that the business model of hotel leasing has a profound Internet thinking mode. Through transfer payments and cross-compensation,
building curtain wall
According to statistics, the total area of modern glass curtain walls in my country has exceeded 70 million square meters, mainly concentrated in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising. There is no advertising value in this market yet. The comprehensive development of the glass curtain wall is a new blue ocean field under the situation that the urban outdoor advertising resources are becoming increasingly depleted. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S stores, hotels, banks, chain stores and other glass curtain wall buildings with advertising commercial value.
With the development of LED and other optoelectronic technologies, building media technology has also made great progress, and has gradually been sought after by the market in recent years. Especially in the application of glass curtain wall buildings, various solutions such as light bar screens and transparent screens have appeared. . These new led digital displays have successfully created high-quality outdoor media resources with broad market prospects.
The earliest bar in China appeared at the beginning of the last century. After the evolution of the times, the culture, style and environment of the bar are constantly changing. At present, the decoration design style of the bar has developed to the fifth generation, and the application of sound and light has become the basic design element.
The application of LED digital display in bars, from the initial simple design to the perfect fit of LED digital display stage and lighting, to the popularization of various special-shaped screens, has become a market segment that cannot be ignored.
Construction of a global theme park covering an area of 10 square kilometers in Zhuhai. As a result, the South China theme park market represented by OCT, Chimelong and Hong Kong Disneyland will undoubtedly usher in more intense competition.
The construction boom of China's large-scale theme parks has injected a huge wave of capital into the tourism industry, and has also opened up a huge gold mine for the LED digital display industry. As a traditional superior product in the field of outdoor display, led digital screen can be realized with its high brightness, low power consumption, seamless, long life and any shape. In recent years, driven by small-pitch technology, touch technology, 3D display and other technologies, led digital screens can not only present clearer and more delicate pictures in the outdoor field, but also achieve richer communication and interactive functions. It also has good application prospects in indoor exhibition halls, command and dispatch and other applications.
Smart city is the use of information and communication technology to perceive, analyze and integrate various key information of the core system of urban operation, so as to include people's livelihood, environmental protection, public safety, urban services, and industrial and commercial activities. Its essence is to use advanced information technology to realize the intelligent management and operation of the city, so as to create a better life for the urban people and promote the harmonious and sustainable development of the city.
In the field of smart city construction, public safety, transportation, and people's livelihood are closely related to the use of LED digital screens, which will also promote its rapid development and market popularization. As an alternative to the mainstream large-screen display technology, the small-pitch LED digital display will also exert its inherent excellent display advantages.